Best LinkedIn Strategies using LeadBoxer

In order to get the most out of your LinkedIn campaigns, we have listed all the options and best practices to capture LinkedIn lead data in LeadBoxer:

Organic options

1. Regular post / update

This is your standard post to your company or personal timeline / profile.

  • limitation: Individuals can not be identified on your website
  • benefit: Companies can be identified by IP address
Best Practice
Make sure to add UTM tags, so that the origin of the lead is captured in LeadBoxer. Click here for an introduction:    Tracking marketing campaign data with UTM tags

2. Automated invite sequences

  • benefit: Individuals CAN be identified on your website
  • benefit: Companies can be identified by IP address
Best Practice
See this tutorial on how to setup LinkedIn Inmail or Invite with LeadBoxer

Paid options

3. Standard Linkedin Ad / sponsored post

  • limitation: Individuals can not be identified on your website
  • benefit: Companies can be identified by IP address
Best Practice
Make sure to add UTM tags, so that the origin of the lead is captured in LeadBoxer. Here is an introduction:    Tracking marketing campaign data with UTM tags

4. LinkedIn InMail

See option 2. (above) 

5. LinkedIn Lead Gen Form

Our favorite; this is a bulletproof strategy to get real leads and identify them on your site for improved qualification

  • Individuals CAN be identified on your website
  • Companies can be identified by IP address
Best Practice
See this tutorial on how to setup LinkedIn Lead Gen Forms with LeadBoxer

Get your Audiences from LeadBoxer

Selecting your audience is an important part of setting up your LinkedIn ad campaigns. 

There are many options to select your target audience and it can be quite overwhelming to find the correct settings.

Some time ago, LinkedIn introduced the option to upload a list of companies or persons to target or to find lookalikes.

You can now use LeadBoxer to create these lists:

Companies:

  1. Create a segment with target company profile (eg location, industry, size)
  2. Download as CSV, 
  3. Modify in Excel or Google Sheets to match the LinkedIn file format
  4. Upload and save as your target audience

Lookalikes:

  1. Create a segment that contain current clients, power users, good leads and make sure you only select Persons in the display filter
  2. Download as CSV, 
  3. Modify in Excel or Google Sheets to match the LinkedIn file format
  4. Upload and save as your lookalike audience

Notes about your landing pages

This is still the default way for most companies to get leads from online campaigns: You advertise or promote some content to get targeted traffic on a landing page that is geared towards visitors filling out a form. This is your Call-to-Action. 

This is relatively easy to set up and can work really well if you have a good working landing page that is optimized for conversion.  

IMPORTANT (to avoid disappointment): Paid LinkedIn traffic is relatively expensive so this page needs to be highly optimized so that valuable info (e.g. a white paper) is available after leaving an email address through a (tracked) form. 

The Call-to-Action needs to 1) be clear and 2) the page needs a proven conversion-rate. (eg test with less expensive traffic first).

The main risk is that leads land there, look around, and go away without filling out the form. Obviously we can often still identify the company, but that is usually not enough to get qualified as a real lead. 

If you do not have a proven landing page, we recommend the you go with method 3 or 4

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