What are Lead Tags?
Lead Tags are tags or labels you can add to your leads /users in order to group them into categories.
Why would I want to tag my leads?
Once you start tagging your leads, you can use the lead tag filter to include or exclude leads from your filter pre-sets (views)/ segmentS.
In plain english: you tag leads into general categories such as (existing) Customer, or Competitor, and then filter your leads on these tags.
Getting started with Lead Tags
Using tags is simple, and involves just 2 steps:
- Manually Tag a lead
Using the LeadBoxer interface you can manually tag your leads. In order to do this
a) select the lead
b) click the Lead Tags icon
We have added 4 default tags: Competitor, Customer, Key account and Partner.
Obviously you can add other tags yourself. There is a hard limit of 100 tags.
- Set your Lead Tag filter
Once you have added lead tags to your leads, you can use the filters to include or exclude them from/ to your Segments.
Automatically tag leads
In order to automatically tag leads or visitors, use the Update Lead Tag API call. Use this API call to set new Lead Tags from your website, for example when customers login.
In other words - LeadBoxer monitors all traffic on your site - identifies companies and leads. By using this functionality - you can automate the process of filtering out your existing client database - by effectively excluding (tagging) everybody who logs in.
In below example we take the LeadBoxer user ID from the LeadBoxer cookie and use it to send a signal to our servers with the Lead Tag: customer
Add, remove & overwrite tags
You can use these parameters to add or remove specific tags: &action=add or &action=remove
If you do not provide one of these parameters, then the request will overwrite all existing tags that are already present.