Eloqua email tracking
In order to use LeadBoxer together with Oracle Eloqua, you need to make some small edits to your templates.
To get going you need to:
- Add the tracking pixel to register the email open events
- Modify the links (urls) pointing to your site with additional 'Field merges'
1. Add email tracking pixel
Simply use the generic tutorial for email tracking and select Eloqua from the list of vendors.
2. Track link Clicks and identify persons on your site
Follow the generic tutorial and use the 'Field merges' as you have defined them in your account.
Example:
https://www.leadboxer.com&email=<span class=eloquaemail>EmailAddress</span>
Official documentation:
https://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/Help/FieldMerges/FieldMerges.htm
https://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/Help/FieldMerges/FieldMerges.htm
You can see an example here:
https://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/Help/FieldMerges/FieldMergeExamples.htm#Example02
https://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/Help/FieldMerges/FieldMergeExamples.htm#Example02